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Research papers

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This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods. The approach illustrates how mobile phones provide marketers not only with a powerful survey...

Catalogue: Congress 2006: Foresight
Authors: Andrew Till, Steve Mele, Flavio Souza
September 17, 2006
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Citation

Till, Mele and Souza (2006a, September 17). Right here... right now.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/right-here-right-now-